Creating a unified identity for Co-op’s own-brand alcohol

I think this is a really good idea and path to follow. With previous design changes to packaging of cigarettes, doing the same to alcohol might have the same effects. I know this is Co-op's own-brand packaging but imagine if this was applied to most of the branded alcohol, it could make a difference. Another great idea with supermarket own-branded items like alcohol is that they could involve local or national artists to design packaging, imagery and typography, and could be re-designed monthly.