This rebrand is so fresh and current comparing to the other Europa League identity. The use of geometric shapes and lines gives the brand and league that sharp look which reflects the speed dynamics of the ball and the player. The identity ties in well with the logo of the league, negative spaces and the abstract curves.
The new rebrand for the packaging looks cleaner than before, looks fresh and inviting. It's got this youthful feel but still kept things classic. What is a real nice touch is that they've allowed the bottom of the packaging to be highlighted because we all know that chocolate end to a Cornetto is the best part.