Guest Lecture With Michael Johnson
I had the pleasure and opportunity to learn and understand branding from Michael Johnson. Johnson went through the process of problem solving and how to tackle with clients and to come up with the right solution. Johnson has quite the sense of humour when it comes to addressing himself, and was very engaging with the audience. The best work I seen from this lecture was the work Johnson Bank's done with Virgin Atlantic, Mozilla, Action for Children, Action Against Hunger and Cambridge University. Towards the end of the lecture we had the chance for a Q+A which was helpful on understanding what working with a agency is like and how to prepare for the real world. Yet again Nottingham Trent never fails to host a brilliant guest lecture.