McBess captures the characters of St Patrick’s Day for Guinness campaign

McBess has always been one of most influential artists, I admire his work. His black and white monochrome style fits in well with Guinness, obviously being a black and white based beer and staying within the classic Guinness advertisements in the past. This idea to commission McBess was a brilliant one, his work really fits perfectly with advertising and other means of visual communication.

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